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<p align="center">Success Criteria</p>
<p>&nbsp;</p>
<h2 align="left"><a name="_Toc130798558">Return on Investment  Objectives</a></h2>
<p>The  reporting objective is to help the organization make decisions in order to  increase the return on investment.   Return on Investment is based on three areas revenue generation,  operational efficiencies and customer loyalty.   Determine the return on investment on software development activities  for &lt;&lt;company name&gt;&gt;.</p>
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      <td width="94" valign="top"><p align="center">Objective</p></td>
      <td width="174" valign="top"><p align="center">FUNCTION</p></td>
      <td width="268" valign="top"><p align="center">key preformance     indicators KPI</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>&nbsp;</p></td>
      <td width="268" valign="top"><p>&nbsp;</p></td>
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      <td width="94" valign="top"><p>Revenue    Generation</p></td>
      <td width="174" valign="top"><p>Cash flow 1</p></td>
      <td width="268" valign="top"><p>Increase revenue per usage<br>
        Monthly usage &gt; 10%<br>
        Increase annual usage by &gt; 2%</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>Cash flow 2</p></td>
      <td width="268" valign="top"><p>Increase revenue with sales<br>
        Monthly usage &gt; 10%<br>
        Increase annual usage by &gt; 2%</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>Cash flow 3</p></td>
      <td width="268" valign="top"><p>Increase revenue with sale<br>
        Monthly usage &gt; 10%<br>
        Increase annual usage by &gt; 2%</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>&nbsp;</p></td>
      <td width="268" valign="top"><p>&nbsp;</p></td>
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      <td width="94" valign="top"><p>Operational    Efficiency</p></td>
      <td width="174" valign="top"><p>Efficiency 1</p></td>
      <td width="268" valign="top"><p>Eliminate customer service cost.<br>
        Monthly usage &gt; 90%</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>Efficiency 2</p></td>
      <td width="268" valign="top"><p>Eliminate customer service cost.<br>
        Monthly usage &gt; 90%</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>Efficiency 3</p></td>
      <td width="268" valign="top"><p>Reduce number of request per customer.<br>
        Reduce support staff costs<br>
        Request / customer = 3</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>&nbsp;</p></td>
      <td width="268" valign="top"><p>&nbsp;</p></td>
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      <td width="94" valign="top"><p>Customer    Loyalty</p></td>
      <td width="174" valign="top"><p>Loyalty 1</p></td>
      <td width="268" valign="top"><p>Monthly usage &gt; 10%<br>
        Increase annual usage by &gt; 2%</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>Loyalty 2</p></td>
      <td width="268" valign="top"><p>Monthly usage &gt; 10%<br>
        Increase annual usage by &gt; 2%</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>Loyalty 3</p></td>
      <td width="268" valign="top"><p>Monthly usage &gt; 10%<br>
        Increase annual usage by &gt; 2%</p></td>
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      <td width="94" valign="top"><p>&nbsp;</p></td>
      <td width="174" valign="top"><p>&nbsp;</p></td>
      <td width="268" valign="top"><p>&nbsp;</p></td>
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